Health E Guide Nutrition, Cambridge Ontario
Ruth Thompson, Registered Nutritionist: RHN, RNCP, ROHP, MSW
Consumer Power in Food Choices
Posted by: Ruth Thompson RHN, RNCP, ROHP, MSW at 15:31, November 19 2012
If you don’t believe you have any power, think again. Consumers have tremendous power over the products on the shelves; this is particularly true for food products. You only have to read the marketing messages on food products to realize this.
Consider these popular marketing messages on food: “Low Fat” “No sugar added” “Contains Omega 3’s” “Whole grains” “No artificial colours, flavours or preservatives.”
These messages would not be there if it weren’t for consumer demand. Years ago manufacturer claims were mostly about great taste. It is a different story now. Consumers are more savvy about nutrition, and food manufacturers are falling over themselves to appeal to a more health conscious consumer.
There is a caution. Marketing claims can be misleading.
To really exercise our consumer power and spur development of healthier foods, we must read the nutrition facts and ingredient lists. Helping people to understand food labels is a key part of my nutrition services. Several free articles on this subject are my website such as: Label Reading 101, Aspartame, Taking A Stand Against Additives, plus articles about breakfast cereals and granola bars. www.healthyguide.ca/articles.html
Reading and understanding labels is more important for people whose health is adversely affected by food ingredients. I can determine if any foods or food additives are of concern to your health using the Bio Energetic Evaluation. Information on this assessment tool is also on my website.
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